Exploring experiences in event management under uncertainty: The four “knowns” framework
公開日 2025年10月01日
国際観光学研究センター（CTR）専任研究員の山北 隆太郎助教らによる論文が、国際ジャーナル「Event Management」に掲載されました。
論文タイトル
Exploring experiences in event management under uncertainty: The four “knowns” framework
著者
Ryutaro Yamakita, Center for Tourism Research, Wakayama University, Wakayama, Japan
Milena M. Parent, Telfer School of Management and School of Human Kinetics, University of Ottawa, Ottawa, Canada
書誌事項
Event Management
September 2025 (Online first)
https://doi.org/10.3727/152599525X17525390697562
* Scopus収録ジャーナル
https://www.scopus.com/sourceid/5200152620
要旨
This study explores event managers’ experiences under pandemic-driven uncertainty, focusing on the Kyoto Marathon and the Osaka Marathon during the COVID-19 pandemic. Grounded in critical realism, we thematically analyzed data from archival materials (9,453 archival pages) and 14 interviews with secretariat members, and identified five key experiences: (1) Difficulty in ensuring safety, (2) A trade-off between empty expenses and accurate judgement, (3) Sponsor considerations, (4) Concern about reputational damage, and (5) Conflict between institutional logics and stakeholders’ organizational logics. We then compared these findings with existing knowledge, using the four “knowns” framework on uncertainty, which consists of: Known-Knowns, Known-Unknowns, Unknown-Knowns, and Unknown-Unknowns (Horne, 2007; Phan & Wood, 2020). Findings highlight the dynamic nature of pandemic-driven uncertainty and the overlooked state of Unknown-Knowns. These theoretical and conceptual insights offer implications for both researchers and practitioners in event management to better prepare for future uncertainty.
